Washington Wizards owner Ted Leonsis sees millennials changing the way sports teams interact with fans, he said in an interview on “Mornings with Maria.”
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Leonsis offered reaction to an announcement on Tuesday that Twitter (TWTR) will stream a slate of Thursday Night Football games next season under a deal struck with the NFL. He believes sports remain the biggest draw for live audiences, but younger consumers are looking for more ways to watch.
“If you want a sobering experience walking around a college dorm, they don’t have TVs anymore,” Leonsis said. “They graduate from college, and they replicate their dorm experience in a rental apartment. They’re not signing up for cable.”
Leonsis’ company, Monumental Sports & Entertainment, also owns the NHL’s Washington Capitals and the Verizon Center in D.C.
He said Monumental Sports & Entertainment will use its other sports properties, including the WNBA’s Washington Mystics and a future Arena Football League team, to test alternative forms of media. Many sports franchises are working on finding a balance between providing a great in-home experience and attracting fans to the stadium.
“We’ll try to use those teams in other sports to create [over-the-top] networks and try to find a blend between streaming and in-arena to be more relevant to young people,” Leonsis said.