Target Expands Curbside Pick-Up in N.Y., N.J.

By Lifestyle and Budget FOXBusiness

'Curbside' delivery at your fingertips

Curbside CEO Jaron Waldman discusses how his business profits from instant on-demand commerce.

Shopping is about to get a whole lot easier for some Target (TGT) consumers.

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The mega retailer is expanding its curbside pickup to 10 stores in New York City and New Jersey. Consumers can now order items online using an app called Curbside and pick up their purchases without ever leaving their cars.

Target first began working with the startup app back in October 2014 at 10 locations in the San Francisco area.

Jaron Waldman, CEO of Curbside recently spoke on FOX Business Network’s Risk & Reward and said the app is free and provides instant automatic commerce.

“We meet you out front. Our technology alerts folks at the store that you’re coming, and you just drive by, it’s in your trunk, and you’re off and on your way,” he said.

Curbside takes a percentage of each sale but at no cost to the consumers.  A Target employee is charged with gathering the items and a Curbside employee will bring them to the designated pick-up area outside and load them into your car. 

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Target is among a handful of retailers testing out curbside pickup for purchased items. Last year, Sears (SHLD) began offering the ability for Shop Your Way members to collect purchases in five minutes or less via curbside pickup.

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