With nearly a dozen popular social networks now operating, it can be difficult for businesses to decide where they should devote their attention.
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In order to get a solid return on their social media investments, small businesses need to have a clear-cut strategy in place, said Heather Wied, marketing director of publishing software provider Pubsoft. Without a solid plan, Wied said, the process can overwhelm many entrepreneurs.
To help small businesses, Wied offers five strategies for developing a social media game plan:
Originally published on Business News Daily.