This article is part of the series

Women’s Glasses Retailer Launches On-the-Go Storefront

#mysbc FOXBusiness

Small Business Spotlight: Rivet & Sway, @rivetandsway 

Continue Reading Below

Who: John Lusk, co-founder

What: Eyewear brand exclusively focused on women

When: 2012

Where: Seattle

How: Co-founder and CMO John Lusk says Rivet & Sway’s glasses are made for women from a packaging, product design and messaging perspective.

Continue Reading Below

“We want to make women look and feel more beautiful in glasses,” says Lusk. The company launched last year with an online storefront; today, they are launching a new distribution channel referred to as “Specs on Wheels,” in which customers will be able to shop Rivet & Sway’s line of glasses in salons.

The glasses retail for $199, which includes personal styling and 2-day shipping.

Biggest challenge: “Like all small companies, getting awareness and making sure women know of Rivet & Sway,” says Lusk.

One moment in time: Lusk says he’s proudest of the overall customer experience Rivet & Sway is providing. “This is my second company to bootstrap and my fifth startup to be involved with. The customer experience is really important,” says Lusk.

Best business advice: “Not to expect anything! As a small business, nothing ever goes as planned,” says Lusk.

What do you think?

Click the button below to comment on this article.