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Xylitol Company Defends Itself from Copycats

By Columns FOXBusiness

Small Business Spotlight: Xlear, @Xylitol_Experts

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Who: Blaine Yates

What: A manufacturing company that produces xylitol products, including a nasal spray and dental defense system

When: 2000

Where: American Fork, Utah

How: CEO Blaine Yates says Xlear’s founder Nathan Jones came up with the product idea thanks to his father, a doctor, who was working with natural sweetener xylitol. Yates says Jones’ father developed a xylitol nasal spray, and the company was founded to market the product.

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Today, Xlear sells the Xlear Nasal Spray as well as dental products.

“Ultimately the naturopath community and health food stores developed into our real marketplace and we found a home for our messaging,” says Yates, who says the medical community didn’t initially accept the product. Xlear is sold in more than 6,000 stores nationally.

Biggest challenge: “We constantly must defend our brand and patents from people attempting to illegally copy them or those wishing to make a quick buck at our expense with fraudulent lawsuits,” says Yates.

One moment in time: Yates is proudest of the fact that Xlear has been bootstrapped to success without angel and VC funding.

Best business advice: Yates says the best advice is the classic golden rule: Do unto others as you would have them do unto you. “It works in business, at home, and socially equally well,” he says.

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