The Most Popular Startups

ENVIRONMENT/BANKOFAMERICA

In the battle for the top tech employees, some startups are coming out on top. LinkedIn has a list of the companies engineers are most attracted to. And when it comes to creating a company, what’s in a name? The Wall Street Journal shares the logic behind bizarre names like Zaarly and Kaggle.

Defending employees:  In The New York Times, entrepreneur Jay Goltz discusses the appropriate way to handle a situation when a customer says something inappropriate or disrespectful to an employee.

What’s in a name? Over at The Wall Street Journal, a look at why entrepreneurs choose quirky and bizarre names for their startups.

Get more done: Entrepreneur.com examines the three ways managers might be throwing off employees’ productivity.

Who’s the most popular? Career networking site LinkedIn reveals Silicon Valley’s top ten most in-demand startups to work for.