(Reuters)

AT&T Trade-In Deal to Give $100 Off New Smartphones

By Mobile FOXBusiness

An AT&T (T) promotion beginning Wednesday will give customers at least $100 off new smartphones if they trade in their current phones.

Continue Reading Below

Customers will be able to take their old mobile phones to retail stores or dealers in order to receive a credit to use on any AT&T smartphones, including Samsung Electronics’ Galaxy S4 and the BlackBerry (BBRY) Z10.

AT&T said customers can use the credit for old phones immediately, and some phones may be valued at more than $100. The trade-in offer is valid for phones that are no more than three years old.

The offer will be available for a limited time, according to the company.

“This offer is a great opportunity for AT&T customers to get their hands on the newest smartphones in our portfolio at an outstanding price,” Eric Goldfeld, AT&T’s assistant vice president for marketing management, said in a statement.

AT&T’s offer is the latest attempt to attract contract smartphone customers, as the second-largest U.S. wireless carrier has battled with No. 1 Verizon Wireless for subscribers.

Continue Reading Below

The Dallas-based company also has a separate trade-in program that accepts various devices, including tablets, data cards and feature phones, in exchange for credit toward the purchase of new devices or AT&T services.

Last week, AT&T reported first-quarter earnings growth of 3.2%, despite a sharper-than-expected decline in revenue.

Shares of AT&T rose 28 cents to $37.58 in late afternoon trading Tuesday.