Business by Popular Demand

By Columns FOXBusiness

We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business Spotlight.

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Small Business Spotlight: ShortStack Labs
 
Who: Jim Belosic, 32, @ShortStackJim
 
What: Custom designs for Facebook
 
Where: Reno, Nevada
 
When: Started as a white label development agency in 2003; ShortStack started in January 2011
 
How: While operating as a small services agency with only a few clients, what is now ShortStack Labs began experimenting with the Facebook platform to create custom pages and content. This service became a popular request, and the company began marketing itself as a builder of Facebook content.
 
ShortStack, which has 10 employees, then created its own content management system that allowed developers to make changes themselves.
 
“One day a lightbulb went on: let the clients have direct access to our CMS,” Belosic said. “We started focusing full-time on polishing that, released private data in November 2010 and in January 2011, we launched ShortStack and it grew from there.”
 
Quote from the owner: “One of the things we really wanted to do was give people a ton of power, customizability, [flexibility] without the huge price tag.”

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