Love’s Rocky Road Leads to ‘I Do Now I Don’t’

By Columns FOXBusiness

We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business Spotlight.

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Small Business Spotlight: I Do Now I Don’t

Who: Josh Opperman, 35, founder, @IDoNowIDont

What: An online site for buying and selling pre-owned jewelry, mainly engagement rings

When: 2007

Where: New York City

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How: Opperman’s own broken engagement is what got him thinking about the premise of his business.

“I had a lot of problems trying to sell my ring back,” he said. “The only thing I could get was a credit to the store, which wouldn’t do me any good with such a huge purchase. It wasn’t an option I wanted to take.”

Today, I Do Now I Don’t is a safe place for customers to buy and sell their pre-owned jewelry and engagement rings. Opperman said transactions are held in escrow until a certified gemologist checks out the jewelry.

Quote from the owner: “People definitely relate to what happened to me and I think that helps as well, knowing the founder of site went through the same thing,” he said.