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Amazon Announces In-App Purchasing to Take on Apple, Google

Amazon on Tuesday announced a new mechanism that will facilitate in-app purchases within mobile applications available for download in the Amazon Appstore. Much like the services currently offered in iOS apps by Apple, in BlackBerry apps by RIM and in Android apps by Google, Amazon’s new system will allow developers to sell additional content, level packs, new features and more from within their apps.

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”Amazon Appstore’s In-App Purchasing service enables developers to generate more revenue from their apps,” Amazon Appstore director Aaron Rubenson said in a statement. “In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon’s 1-Click payment system. Many of Amazon Appstore’s customers have shopped with Amazon before and they trust Amazon’s easy payment process, which leads to higher conversion of developers’ in-app content and subscriptions.”

This content was originally published on BGR.com

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