Groupon

(Groupon)

Groupon Buys Start-Up Hyperpublic

By Features FOXBusiness

Groupon (GRPN) has bought two-year old startup Hyperpublic for an undisclosed amount, snagging the location-based technology company as the daily deals market continues to expand.

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“We are so proud to announce that Hyperpublic has been acquired by the rocket ship that is Groupon,” the company said, adding that the acquisition is a “huge win” for its small team and investors.

Groupon didn’t publicly announce the deal but confirmed it to FOX Business in an e-mail. 

A spokesperson for the publicly-traded daily deals site said Groupon is "investing in harnessing local data as part of its product strategy." 

"We loved the DNA of the Hyperpublic team - exceptionally smart, entrepreneurial and innovative - and we knew joining forces would accelerate our data efforts," the spokesperson said. 

New York-based Hyperpublic’s technology allows users to upload restaurants or bars they visit to its site, then search for places nearby.

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The company said that following the deal it will no longer operate a third-party developer platform, meaning it will only provide technology to sites within Groupon’s network.

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