Sports

Chicago Bears quarterback Caleb Williams and Basketball Hall of Famer George Gervin are in a trademark dispute over the "Iceman" nickname, which Gervin claims he has used since 1979.

Seven-time Super Bowl champ Tom Brady says he wants to break the stigma around willpower as he joins eMed's mission to bring GLP-1 weight-loss support to workers.

A federal judge dismissed a class action lawsuit against Fanatics, the NFL, NBA and MLB over alleged trading card monopolization, ruling the plaintiffs lacked standing.

Chicago Cubs third baseman Alex Bregman invested in Throne SPORT COFFEE, joining Patrick Mahomes and Breanna Stewart ahead of MLB Opening Day.

Baseball legend Ken Griffey Jr. has been named Primo Brands' first-ever "CEO of H2O," leading a national healthy hydration campaign tied to the 2026 MLB season.

Arkansas freshman Darius Acuff Jr. reportedly landed a signature shoe deal with Reebok, becoming the first NCAA men's athlete to sign with a major U.S. brand.

IBM and the Masters Tournament introduced new AI-enable digital experiences, allowing fans to explore and consume the 90th edition of the iconic major championship.

The NFL made history with its first-ever condiment partner when Kraft Heinz signed a groundbreaking five-year deal bringing the food brand's beloved products to game day.

Michelle Wie West partnered with Ford to launch "Power Her Drive," a mentorship platform supporting LPGA rookies with business and personal development.

Sports loyalty app Wunderfan rewards fans for their passion, offering points for watching games, buying tickets and joining sports discussions.