Meta scales back metaverse spending following reports of cutting budget by up to 30%

Tech giant shifts resources toward AI glasses and wearables as investors cheer 4% stock jump

Meta is dialing back its metaverse ambitions and redirecting resources toward AI-powered glasses and wearable technology, the company told FOX Business on Thursday.

The shift follows reports that Meta could slash as much as 30% from its metaverse group, an area CEO Mark Zuckerberg has previously touted as the company’s future.

While the tech giant did not confirm specific figures, the company said adjustments would take place within Reality Labs, its division responsible for augmented- and virtual-reality projects.

"Within our overall Reality Labs portfolio, we are shifting some of our investment from the metaverse toward AI glasses and wearables given the momentum there. We aren’t planning any broader changes than that," a Meta spokesperson told FOX Business.

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Meta CEO Mark Zuckerberg makes a keynote speech during the Meta Connect annual event at the company's headquarters in Menlo Park, California, on Sept. 25, 2024.

Meta CEO Mark Zuckerberg makes a speech in Menlo Park, Calif. The company said Thursday it's redirecting resources toward AI-powered glasses and wearable technology. (Reuters/Manuel Orbegozo / Reuters)

According to Bloomberg, the 30% proposed reductions are part of Meta’s 2026 budget planning, and cuts of this magnitude could include layoffs as early as January.

Ticker Security Last Change Change %
META META PLATFORMS INC. 661.53 +21.93 +3.43%

Investors appeared to welcome the news, sending Meta’s shares up 4%. The increase may be signaling relief that the company is scaling back a costly metaverse project, which has lost more than $60 billion, while indicating a shift toward more disciplined and strategic spending, according to Reuters.

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metaverse world

Meta could slash as much as 30% from its metaverse group. (Reuters/Albert Gea / Reuters Photos)

Meta has reportedly faced challenges in selling its vision of an immersive metaverse and expanding beyond the gaming community. However, the company has seen early success with its smart glasses, explaining the company’s decision to shift resources toward the wearable tech segment, Reuters added.

In contrast, competitors such as Google, Apple and Snap have faced challenges in turning their initial products into commercially successful offerings, the outlet added.

Oakley Meta HSTN glasses

Oakley and Meta have unveiled the new Oakley Meta HSTN AI-powered glasses. (Courtesy of Meta / Fox News)

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The announcement comes as Meta is ramping up efforts in the race for artificial intelligence (AI), following reports of a lukewarm reception to its Llama 4 model. 

Zuckerberg previously announced that the company committed up to $65 billion in capital expenditures this year, while the broader tech industry is projected to spend roughly $400 billion on AI in 2025, Reuters added.

FOX Business' Breck Dumas and Reuters contributed to this report.