Lyft lays off 90 employees in sales, marketing roles

Company aiming to turn profit by end of 2021

SAN FRANCISCO— Lyft Inc. said Wednesday that it cut 90 jobs, or 1.6 percent of its workforce, as it aims to turn a profit by the end of next year.

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The layoffs affected employees in sales and marketing, according to company spokeswoman Alexandra LaManna. Lyft’s sales team is “re-prioritizing certain markets,” she said, while the marketing department is consolidating city-by-city groups into regional teams.

“We’ve carefully evaluated the resources we need to achieve our 2020 business goals, and the restructuring of some of our teams reflects that,” Ms. LaManna said in an emailed statement. “We are still growing rapidly and plan to hire more than 1,000 new employees this year.” Lyft has about 5,500 employees.