Facebook adds name to Instagram, WhatsApp

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FILE PHOTO: Facebook Founder and CEO Mark Zuckerberg speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017. REUTERS/Stephen Lam/File Photo - RC1179CF0B00

London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.

Instagram and WhatsApp users will be seeing more of Facebook as the social media giant adds its name as part of a branding strategy meant to unify its family of apps.

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FBFACEBOOK INC.230.77+4.48+1.98%

The company said it would add the “From Facebook” tag to its Instagram and WhatsApp brands and the Facebook name would be visible to users inside the apps. The move brings the brands in line with Workplace, Portal and Oculus, which include Facebook in their marketing.

“We want to be clearer about the products and services that are part of Facebook,” spokeswoman Bertie Thomson said in an email to The Wall Street Journal.


The move reflects CEO Mark Zuckerberg’s efforts to unify the services that Facebook offers.

Tech news site The Information first reported the branding change.