Super Bowl ticket prices rebounded slightly on Monday after reaching their lowest point late last week amid lukewarm demand for this year’s matchup between the New England Patriots and the Los Angeles Rams.
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Tickets to Super Bowl LIII at Mercedes-Benz Stadium had an average listing price of $7,421 as of Monday morning after falling below $7,000 last week, according to data from TicketIQ. If it holds through Super Bowl Sunday, that listing price would rank as the most expensive on record for the secondary market, topping last year’s final price.
The “get-in” price, or cheapest available ticket, cost roughly $3,000 plus fees as of Monday morning, after bottoming out at $2,300 last week. Prices rose despite “Patriots fatigue” among NFL fans, with New England heading to its third consecutive Super Bowl, as well as prohibitive travel distances for both team’s fan bases.
“While yesterday's rallies in LA and Boston might have helped [increase] demand, we believe prices are staying higher than expected because of tighter supply management by sellers, led by NFL On Location,” TicketIQ founder Jesse Lawrence said. “This is the new world of Super Bowl ticket pricing and it seems that 2018 and 2019 have shown us what the floor looks like for cheapest Super Bowl tickets.”
Demand for Super Bowl tickets is strongest among New England-area shoppers, who purchased 25 percent of seats sold on TicketIQ. Just 7 percent of purchases originated from the Los Angeles region.
Super Bowl shoppers may have already missed their window for the cheapest possible tickets this year. Lawrence noted that price trends are mirroring those of last year’s game, when the “get-in” price never dropped below $2,500 in the final week before the Super Bowl.
Tickets to last year’s Super Bowl had an average listing price of $7,277 on game day, though they dipped as low as $5,339 in the lead up to the contest. Average listing prices traditionally drop about 6.7 percent in the two weeks between Conference Championship Sunday and Super Bowl Sunday, according to TicketIQ.
The Patriots and Rams each advanced to the Super Bowl with overtime victories in their conference championship games. The Rams beat the New Orleans Saints 26-23 on a field goal by kicker Greg Zuerlein, while the Patriots outlasted the Chiefs, 37-31, with a thrilling drive led by quarterback Tom Brady.
Super Bowl LIII kicks off on Sunday, Feb. 3 at 6:30 p.m. ET on CBS.