Foot Locker wants customers to exercise their right to vote.
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The sportswear company teamed up with Rock the Vote to allow customers to register to vote in retail stores nationwide on Tuesday.
Shoppers in stores will be able to access a digital hub where they can check their voter registration status and register to vote, or even sign up for election reminders, the company said.
"In a year marked with such uncertainty, amid a pandemic and social unrest, our country's future — and our collective role in shaping it — has never been more important," said Richard Johnson, Foot Locker’s chairman and CEO, in a statement.
"At Foot Locker, our mission is to inspire and empower youth culture, so partnering with Rock The Vote was a natural fit to help educate and amplify the voices of today's youth," he continued.
The partnership coincides with National Voter Registration Day, a nonpartisan campaign started in 2012 geared toward encouraging Americans to register to vote. Foot Locker said it will also provide worktime flexibility to allow employees to vote on Election Day.