purple innovation inc. - PRPL

PRPL

Close Chg Chg %
0.73 -0.02 -2.51%

Pre-Market

0.71

-0.02 (2.51%)

Volume: 474.94K

Last Updated:

Jan 21, 2026, 4:00 PM EDT

Company Overview: purple innovation inc. - PRPL

PRPL Key Data

Open

$0.74

Day Range

0.70 - 0.74

52 Week Range

0.56 - 1.29

Market Cap

$79.02M

Shares Outstanding

108.25M

Public Float

103.18M

Beta

1.84

Rev. Per Employee

N/A

P/E Ratio

N/A

EPS

-$0.53

Yield

0.00%

Dividend

$0.00

EX-DIVIDEND DATE

Apr 27, 2023

SHORT INTEREST

N/A

AVERAGE VOLUME

262.33K

 

PRPL Performance

1 Week
 
-7.80%
 
1 Month
 
-4.73%
 
3 Months
 
-17.28%
 
1 Year
 
-43.14%
 
5 Years
 
-98.13%
 

PRPL Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 5
Full Ratings ➔

About purple innovation inc. - PRPL

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.

PRPL At a Glance

Purple Innovation, Inc.
4100 North Chapel Ridge Road
Lehi, Utah 84043
Phone 1-801-756-2600 Revenue 487.88M
Industry Home Furnishings Net Income -97,897,000.00
Sector Consumer Durables Employees 1,200
Fiscal Year-end 12 / 2025
View SEC Filings

PRPL Valuation

P/E Current N/A
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) N/A
Price to Sales Ratio 0.172
Price to Book Ratio 4.153
Price to Cash Flow Ratio N/A
Enterprise Value to EBITDA -10.397
Enterprise Value to Sales 0.436
Total Debt to Enterprise Value 0.743

PRPL Efficiency

Revenue/Employee 406,564.167
Income Per Employee -81,580.833
Receivables Turnover 14.759
Total Asset Turnover 1.397

PRPL Liquidity

Current Ratio 1.251
Quick Ratio 0.688
Cash Ratio 0.287

PRPL Profitability

Gross Margin 40.292
Operating Margin -11.443
Pretax Margin -20.094
Net Margin -20.066
Return on Assets -28.032
Return on Equity -144.37
Return on Total Capital -54.898
Return on Invested Capital -47.283

PRPL Capital Structure

Total Debt to Total Equity 782.884
Total Debt to Total Capital 88.673
Total Debt to Total Assets 51.366
Long-Term Debt to Equity 705.347
Long-Term Debt to Total Capital 79.891
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Purple Innovation Inc. - PRPL

Collapse All in section
All values USD millions. 2021 2022 2023 2024 5-year trend
Sales/Revenue
726.23M 575.69M 510.54M 487.88M
Sales Growth
+11.99% -20.73% -11.32% -4.44%
Cost of Goods Sold (COGS) incl D&A
431.25M 365.11M 338.72M 291.30M
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
14.41M 17.49M 25.11M 35.35M
Depreciation
14.11M 16.29M 19.70M 31.00M
Amortization of Intangibles
300.00K 1.20M 5.41M 4.36M
COGS Growth
+25.59% -15.34% -7.23% -14.00%
Gross Income
294.97M 210.58M 171.82M 196.57M
Gross Income Growth
-3.32% -28.61% -18.40% +14.40%
Gross Profit Margin
+40.62% +36.58% +33.66% +40.29%
2021 2022 2023 2024 5-year trend
SG&A Expense
318.32M 246.94M 278.66M 252.40M
Research & Development
6.94M 8.76M 11.90M 12.96M
Other SG&A
311.38M 238.19M 266.76M 239.44M
SGA Growth
+36.11% -22.42% +12.84% -9.42%
Other Operating Expense
- - - -
-
Unusual Expense
(28.07M) (163.83M) 11.21M 36.25M
EBIT after Unusual Expense
4.72M 127.47M (118.04M) (92.07M)
Non Operating Income/Expense
(194.00K) (998.00K) (1.20M) 11.55M
Non-Operating Interest Income
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
1.87M 3.54M 1.97M 17.51M
Interest Expense Growth
-59.78% +88.89% -44.37% +790.19%
Gross Interest Expense
1.87M 3.54M 1.97M 17.51M
Interest Capitalized
- - - -
-
Pretax Income
2.65M 122.94M (121.21M) (98.03M)
Pretax Income Growth
+100.97% +4,532.14% -198.59% +19.12%
Pretax Margin
+0.37% +21.35% -23.74% -20.09%
Income Tax
(1.22M) 212.86M 8.00K 63.00K
Income Tax - Current - Domestic
2.39M (684.00K) 50.00K 63.00K
Income Tax - Current - Foreign
- - - -
-
Income Tax - Deferred - Domestic
- (3.61M) 213.55M (42.00K)
Income Tax - Deferred - Foreign
- - - -
-
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
3.87M (89.93M) (121.22M) (98.10M)
Minority Interest Expense
(160.00K) (238.00K) (458.00K) (201.00K)
Net Income
4.03M (89.69M) (120.76M) (97.90M)
Net Income Growth
+101.70% -2,324.98% -34.64% +18.93%
Net Margin Growth
+0.56% -15.58% -23.65% -20.07%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
4.03M (89.69M) (120.76M) (97.90M)
Preferred Dividends
- - - -
-
Net Income Available to Common
4.03M (89.69M) (120.76M) (97.90M)
EPS (Basic)
0.0611 -1.0967 -1.1656 -0.9137
EPS (Basic) Growth
+101.01% -1,894.93% -6.28% +21.61%
Basic Shares Outstanding
65.93M 81.78M 103.60M 107.14M
EPS (Diluted)
-0.2999 -1.0967 -1.1662 -0.914
EPS (Diluted) Growth
+95.03% -265.69% -6.34% +21.63%
Diluted Shares Outstanding
67.30M 81.78M 103.94M 107.32M
EBITDA
(8.94M) (18.88M) (81.73M) (20.47M)
EBITDA Growth
-110.87% -111.16% -332.96% +74.95%
EBITDA Margin
-1.23% -3.28% -16.01% -4.20%

Snapshot

Average Recommendation OVERWEIGHT Average Target Price 2.533
Number of Ratings 5 Current Quarters Estimate -0.083
FY Report Date 03 / 2026 Current Year's Estimate -0.227
Last Quarter’s Earnings -0.05 Median PE on CY Estimate N/A
Year Ago Earnings -0.342 Next Fiscal Year Estimate -0.178
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 3 3 5 4
Mean Estimate -0.08 -0.05 -0.23 -0.18
High Estimates -0.06 -0.03 -0.12 -0.11
Low Estimate -0.10 -0.08 -0.33 -0.30
Coefficient of Variance -24.95 -57.31 -35.84 -49.08

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 2 2 2
OVERWEIGHT 0 0 0
HOLD 3 3 3
UNDERWEIGHT 0 0 0
SELL 0 0 0
MEAN Overweight Overweight Overweight

Insider Actions for Purple Innovation Inc. - PRPL

Date Name Shares Transaction Value
Mar 17, 2025 Todd E. Vogensen Chief Financial Officer 450,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Mar 17, 2025 Jack J. Roddy Chief People Officer 175,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Mar 17, 2025 Jeff Hutchings Chief Innovation Officer 175,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Mar 17, 2025 Eric S. Haynor Chief Operating Officer 350,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Mar 14, 2025 Coliseum Capital Management LLC Director 19,672,131 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00

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