purple innovation inc. - PRPL
PRPL
Close Chg Chg %
0.64 -0.03 -5.39%
Closed Market
0.60
-0.03 (5.39%)
Volume: 373.25K
Last Updated:
Apr 8, 2026, 4:00 PM EDT
Company Overview: purple innovation inc. - PRPL
PRPL Key Data
| Open $0.64 | Day Range 0.60 - 0.65 |
| 52 Week Range 0.56 - 1.26 | Market Cap $69.53M |
| Shares Outstanding 108.63M | Public Float 103.55M |
| Beta 1.84 | Rev. Per Employee N/A |
| P/E Ratio N/A | EPS -$0.48 |
| Yield 0.00% | Dividend $0.00 |
| EX-DIVIDEND DATE Apr 27, 2023 | SHORT INTEREST N/A |
| AVERAGE VOLUME 284.63K |
PRPL Performance
| 1 Week | -7.59% | ||
| 1 Month | -14.76% | ||
| 3 Months | -16.15% | ||
| 1 Year | -7.59% | ||
| 5 Years | -98.22% |
PRPL Analyst Ratings
- Sell
- Under
- Hold
- Over
- Buy
Number of Ratings
3
Full Ratings ➔
About purple innovation inc. - PRPL
Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.
PRPL At a Glance
Purple Innovation, Inc.
4100 North Chapel Ridge Road
Lehi, Utah 84043
| Phone | 1-801-756-2600 | Revenue | 468.73M | |
| Industry | Home Furnishings | Net Income | -51,414,000.00 | |
| Sector | Consumer Durables | Employees | 1,100 | |
| Fiscal Year-end | 12 / 2026 | |||
| View SEC Filings |
PRPL Valuation
| P/E Current | N/A |
| P/E Ratio (with extraordinary items) | N/A |
| P/E Ratio (without extraordinary items) | N/A |
| Price to Sales Ratio | 0.159 |
| Price to Book Ratio | N/A |
| Price to Cash Flow Ratio | N/A |
| Enterprise Value to EBITDA | -38.691 |
| Enterprise Value to Sales | 0.543 |
| Total Debt to Enterprise Value | 0.802 |
PRPL Efficiency
| Revenue/Employee | 426,113.636 |
| Income Per Employee | -46,740.00 |
| Receivables Turnover | 11.357 |
| Total Asset Turnover | 1.552 |
PRPL Liquidity
| Current Ratio | 1.347 |
| Quick Ratio | 0.758 |
| Cash Ratio | 0.24 |
PRPL Profitability
| Gross Margin | 40.44 |
| Operating Margin | -6.538 |
| Pretax Margin | -10.945 |
| Net Margin | -10.969 |
| Return on Assets | -17.022 |
| Return on Equity | N/A |
| Return on Total Capital | -29.447 |
| Return on Invested Capital | -32.144 |
PRPL Capital Structure
| Total Debt to Total Equity | N/A |
| Total Debt to Total Capital | 117.003 |
| Total Debt to Total Assets | 68.956 |
| Long-Term Debt to Equity | N/A |
| Long-Term Debt to Total Capital | 107.057 |
- Income Statement
- Balance Sheet
- Cash Flow Statement
Annual Financials for Purple Innovation Inc. - PRPL
Collapse All in section
| All values USD millions. | 2022 | 2023 | 2024 | 2025 | 5-year trend |
|---|---|---|---|---|---|
Sales/Revenue
| 575.69M | 510.54M | 487.88M | 468.73M | |
Sales Growth
| -20.73% | -11.32% | -4.44% | -3.93% | |
Cost of Goods Sold (COGS) incl D&A
| 365.11M | 338.72M | 291.30M | 279.17M | |
COGS excluding D&A
| - | - | - | - | - |
Depreciation & Amortization Expense
| 17.49M | 25.11M | 35.35M | 24.06M | |
Depreciation
| 16.29M | 19.70M | 31.00M | 20.80M | |
Amortization of Intangibles
| 1.20M | 5.41M | 4.36M | 3.26M | |
COGS Growth
| -15.34% | -7.23% | -14.00% | -4.16% | |
Gross Income
| 210.58M | 171.82M | 196.57M | 189.55M | |
Gross Income Growth
| -28.61% | -18.40% | +14.40% | -3.57% | |
Gross Profit Margin
| +36.58% | +33.66% | +40.29% | +40.44% |
| 2022 | 2023 | 2024 | 2025 | 5-year trend | |
|---|---|---|---|---|---|
SG&A Expense
| 246.94M | 278.66M | 252.40M | 220.20M | |
Research & Development
| 8.76M | 11.90M | 12.96M | 9.60M | |
Other SG&A
| 238.19M | 266.76M | 239.44M | 210.60M | |
SGA Growth
| -22.42% | +12.84% | -9.42% | -12.76% | |
Other Operating Expense
| - | - | - | - | - |
Unusual Expense
| (163.83M) | 11.21M | 36.25M | (4.82M) | |
EBIT after Unusual Expense
| 127.47M | (118.04M) | (92.07M) | (25.83M) | |
Non Operating Income/Expense
| (998.00K) | (1.20M) | 11.55M | 3.29M | |
Non-Operating Interest Income
| - | - | - | - | - |
Equity in Earnings of Affiliates
| - | - | - | - | - |
Interest Expense
| 3.54M | 1.97M | 17.51M | 28.77M | |
Interest Expense Growth
| +88.89% | -44.37% | +790.19% | +64.28% | |
Gross Interest Expense
| 3.54M | 1.97M | 17.51M | 28.77M | |
Interest Capitalized
| - | - | - | - | - |
Pretax Income
| 122.94M | (121.21M) | (98.03M) | (51.30M) | |
Pretax Income Growth
| +4,532.14% | -198.59% | +19.12% | +47.67% | |
Pretax Margin
| +21.35% | -23.74% | -20.09% | -10.95% | |
Income Tax
| 212.86M | 8.00K | 63.00K | 207.00K | |
Income Tax - Current - Domestic
| (684.00K) | 50.00K | 63.00K | 207.00K | |
Income Tax - Current - Foreign
| - | - | - | - | - |
Income Tax - Deferred - Domestic
| - | - | 213.55M | (42.00K) | - |
Income Tax - Deferred - Foreign
| - | - | - | - | - |
Income Tax Credits
| - | - | - | - | - |
Equity in Earnings of Affiliates
| - | - | - | - | - |
Other After Tax Income (Expense)
| - | - | - | - | - |
Consolidated Net Income
| (89.93M) | (121.22M) | (98.10M) | (51.51M) | |
Minority Interest Expense
| (238.00K) | (458.00K) | (201.00K) | (97.00K) | |
Net Income
| (89.69M) | (120.76M) | (97.90M) | (51.41M) | |
Net Income Growth
| -2,324.98% | -34.64% | +18.93% | +47.48% | |
Net Margin Growth
| -15.58% | -23.65% | -20.07% | -10.97% | |
Extraordinaries & Discontinued Operations
| - | - | - | - | - |
Discontinued Operations
| - | - | - | - | - |
Net Income After Extraordinaries
| (89.69M) | (120.76M) | (97.90M) | (51.41M) | |
Preferred Dividends
| - | - | - | - | - |
Net Income Available to Common
| (89.69M) | (120.76M) | (97.90M) | (51.41M) | |
EPS (Basic)
| -1.0967 | -1.1656 | -0.9137 | -0.4757 | |
EPS (Basic) Growth
| -1,894.93% | -6.28% | +21.61% | +47.94% | |
Basic Shares Outstanding
| 81.78M | 103.60M | 107.14M | 108.08M | |
EPS (Diluted)
| -1.0967 | -1.1662 | -0.914 | -0.4759 | |
EPS (Diluted) Growth
| -265.69% | -6.34% | +21.63% | +47.93% | |
Diluted Shares Outstanding
| 81.78M | 103.94M | 107.32M | 108.25M | |
EBITDA
| (18.88M) | (81.73M) | (20.47M) | (6.58M) | |
EBITDA Growth
| -111.16% | -332.96% | +74.95% | +67.84% | |
EBITDA Margin
| -3.28% | -16.01% | -4.20% | -1.40% |
Snapshot
| Average Recommendation | OVERWEIGHT | Average Target Price | 2.533 | |
| Number of Ratings | 3 | Current Quarters Estimate | -0.067 | |
| FY Report Date | 06 / 2026 | Current Year's Estimate | -0.206 | |
| Last Quarter’s Earnings | -0.13 | Median PE on CY Estimate | N/A | |
| Year Ago Earnings | -0.32 | Next Fiscal Year Estimate | -0.159 | |
| Median PE on Next FY Estimate | N/A |
Earnings Per Share
| This Quarter | Next Quarter | This Fiscal | Next Fiscal | |
|---|---|---|---|---|
| # of Estimates | 3 | 3 | 3 | 3 |
| Mean Estimate | -0.07 | -0.04 | -0.21 | -0.16 |
| High Estimates | -0.02 | -0.02 | -0.07 | -0.04 |
| Low Estimate | -0.10 | -0.08 | -0.35 | -0.30 |
| Coefficient of Variance | -60.48 | -69.06 | -68.31 | -83.31 |
Analysts Recommendations
| Current | 1 Month Ago | 3 Months Ago | |
|---|---|---|---|
| BUY | 2 | 2 | 2 |
| OVERWEIGHT | 0 | 0 | 0 |
| HOLD | 1 | 1 | 3 |
| UNDERWEIGHT | 0 | 0 | 0 |
| SELL | 0 | 0 | 0 |
| MEAN | Overweight | Overweight | Overweight |
SEC Filings for Purple Innovation Inc. - PRPL
| Filing Date | Type | Category | Amended |
|---|---|---|---|
| No results | |||
Insider Actions for Purple Innovation Inc. - PRPL
| Date | Name | Shares | Transaction | Value |
|---|---|---|---|---|
| Mar 18, 2026 | Jeff Hutchings Chief Innovation Officer | 80,066 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Scott Kerby Chief of Owned Retail | N/A | Disposition to the issuer of issuer equity secs pursant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Scott Kerby Chief of Owned Retail | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Scott Kerby Chief of Owned Retail | 66,978 | Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $0.71 per share | 47,554.38 |
| Mar 18, 2026 | Scott Kerby Chief of Owned Retail | 69,629 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Eric S. Haynor Chief Operating Officer | N/A | Disposition to the issuer of issuer equity secs pursant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Eric S. Haynor Chief Operating Officer | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Eric S. Haynor Chief Operating Officer | 239,704 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Jeff Hutchings Chief Innovation Officer | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Jeff Hutchings Chief Innovation Officer | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Robert T. DeMartini Chief Executive Officer; Director | 936,043 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | George Ulrich Principal Accounting Officer | N/A | Disposition to the issuer of issuer equity secs pursant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | George Ulrich Principal Accounting Officer | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | George Ulrich Principal Accounting Officer | 34,431 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Todd E. Vogensen Chief Financial Officer | 43,210 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Todd E. Vogensen Chief Financial Officer | 78,395 | Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $0.71 per share | 55,660.45 |
| Mar 18, 2026 | Todd E. Vogensen Chief Financial Officer | 91,078 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Robert T. DeMartini Chief Executive Officer; Director | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Robert T. DeMartini Chief Executive Officer; Director | N/A | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 0.00 |
| Mar 18, 2026 | Robert T. DeMartini Chief Executive Officer; Director | 919,734 | Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $0.71 per share | 653,011.14 |