direct digital holdings inc - DRCT

DRCT

Close Chg Chg %
0.69 0.04 5.47%

Open Market

0.72

+0.04 (5.47%)

Volume: 61.61K

Last Updated:

Apr 15, 2026, 3:38 PM EDT

Company Overview: direct digital holdings inc - DRCT

DRCT Key Data

Open

$0.68

Day Range

0.67 - 0.78

52 Week Range

0.55 - 67.65

Market Cap

$1.93M

Shares Outstanding

2.80M

Public Float

2.77M

Beta

6.02

Rev. Per Employee

N/A

P/E Ratio

N/A

EPS

-$65.94

Yield

0.00%

Dividend

N/A

EX-DIVIDEND DATE

SHORT INTEREST

N/A

AVERAGE VOLUME

120.69K

 

DRCT Performance

1 Week
 
15.28%
 
1 Month
 
-30.01%
 
3 Months
 
-60.12%
 
1 Year
 
-98.05%
 
5 Years
 
N/A
 

DRCT Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 2
Full Ratings ➔

About direct digital holdings inc - DRCT

Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions. It operates across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

DRCT At a Glance

Direct Digital Holdings, Inc.
1177 West Loop South
Houston, Texas 77027
Phone 1-832-402-1051 Revenue 34.69M
Industry Advertising/Marketing Services Net Income -18,946,000.00
Sector Commercial Services Employees 73
Fiscal Year-end 12 / 2026
View SEC Filings

DRCT Valuation

P/E Current N/A
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) N/A
Price to Sales Ratio 0.031
Price to Book Ratio N/A
Price to Cash Flow Ratio N/A
Enterprise Value to EBITDA -0.651
Enterprise Value to Sales 0.237
Total Debt to Enterprise Value 1.578

DRCT Efficiency

Revenue/Employee 475,260.274
Income Per Employee -259,534.247
Receivables Turnover 11.099
Total Asset Turnover 1.503

DRCT Liquidity

Current Ratio 0.18
Quick Ratio 0.18
Cash Ratio 0.028

DRCT Profitability

Gross Margin -17.568
Operating Margin -43.10
Pretax Margin -79.907
Net Margin -54.609
Return on Assets -82.085
Return on Equity N/A
Return on Total Capital -171.147
Return on Invested Capital -144.383

DRCT Capital Structure

Total Debt to Total Equity N/A
Total Debt to Total Capital 117.236
Total Debt to Total Assets 64.388
Long-Term Debt to Equity N/A
Long-Term Debt to Total Capital 6.811
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Direct Digital Holdings Inc - DRCT

Collapse All in section
All values USD millions. 2022 2023 2024 2025 5-year trend
Sales/Revenue
89.36M 157.11M 62.29M 34.69M
Sales Growth
+134.31% +75.82% -60.35% -44.30%
Cost of Goods Sold (COGS) incl D&A
76.12M 139.25M 63.36M 40.79M
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
2.12M 2.37M 2.38M 2.32M
Depreciation
170.92K 417.00K 431.00K 444.00K
Amortization of Intangibles
1.95M 1.95M 1.95M 1.88M
COGS Growth
+152.22% +82.94% -54.50% -35.62%
Gross Income
13.24M 17.86M (1.07M) (6.09M)
Gross Income Growth
+66.39% +34.88% -106.01% -468.03%
Gross Profit Margin
+14.81% +11.36% -1.72% -17.57%
2022 2023 2024 2025 5-year trend
SG&A Expense
5.26M 11.21M 12.16M 8.66M
Research & Development
- - - -
-
Other SG&A
5.26M 11.21M 12.16M 8.66M
SGA Growth
+47.25% +113.17% +8.47% -28.78%
Other Operating Expense
- - 532.00K 198.00K
-
Unusual Expense
303.55K (31.00K) (5.20M) 3.77M
EBIT after Unusual Expense
7.68M 6.68M (8.56M) (18.72M)
Non Operating Income/Expense
48.42K (8.57M) 199.00K (3.80M)
Non-Operating Interest Income
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
3.23M 4.38M 5.41M 5.20M
Interest Expense Growth
+1.46% +35.52% +23.57% -3.83%
Gross Interest Expense
3.23M 4.38M 5.41M 5.20M
Interest Capitalized
- - - -
-
Pretax Income
4.49M (6.28M) (13.78M) (27.72M)
Pretax Income Growth
+398.14% -239.68% -119.49% -101.26%
Pretax Margin
+5.03% -3.99% -22.12% -79.91%
Income Tax
- 326.60K 568.00K 6.13M
Income Tax - Current - Domestic
- - - -
-
Income Tax - Current - Foreign
- - - -
-
Income Tax - Deferred - Domestic
- - 568.00K 6.13M
-
Income Tax - Deferred - Foreign
- - - -
-
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
4.17M (6.84M) (19.91M) (27.72M)
Minority Interest Expense
- (4.65M) (13.67M) (8.78M)
Net Income
4.17M (2.19M) (6.24M) (18.95M)
Net Income Growth
+376.47% -152.66% -184.23% -203.82%
Net Margin Growth
+4.66% -1.40% -10.01% -54.61%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
4.17M (2.19M) (6.24M) (18.95M)
Preferred Dividends
- - - 4.41M
-
Net Income Available to Common
4.17M (2.19M) (6.24M) (23.36M)
EPS (Basic)
15.7707 -40.3848 -91.2665 -75.8351
EPS (Basic) Growth
+153.27% -356.07% -125.99% +16.91%
Basic Shares Outstanding
264.20K 54.33K 68.33K 308.00K
EPS (Diluted)
15.7707 -40.3848 -91.2665 -75.8351
EPS (Diluted) Growth
+153.27% -356.07% -125.99% +16.91%
Diluted Shares Outstanding
264.20K 54.33K 68.33K 308.00K
EBITDA
10.10M 9.02M (11.38M) (12.63M)
EBITDA Growth
+61.02% -10.77% -226.22% -10.98%
EBITDA Margin
+11.31% +5.74% -18.27% -36.40%

Snapshot

Average Recommendation OVERWEIGHT Average Target Price 110.00
Number of Ratings 2 Current Quarters Estimate -1.05
FY Report Date 06 / 2026 Current Year's Estimate -4.11
Last Quarter’s Earnings -1.935 Median PE on CY Estimate N/A
Year Ago Earnings -75.79 Next Fiscal Year Estimate -1.50
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 2 2 2 1
Mean Estimate -1.05 -0.69 -4.11 -1.50
High Estimates -0.52 -0.48 -2.44 -1.50
Low Estimate -1.58 -0.90 -5.78 -1.50
Coefficient of Variance -71.38 -43.04 -57.46 N/A

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 1 1 1
OVERWEIGHT 0 0 0
HOLD 1 1 1
UNDERWEIGHT 0 0 0
SELL 0 0 0
MEAN Overweight Overweight Overweight

Insider Actions for Direct Digital Holdings Inc - DRCT

Date Name Shares Transaction Value
Feb 23, 2026 Mark D. Walker 300,000 Conversion of derivative security 0.00
Feb 23, 2026 Mark D. Walker N/A Other acquisition or disposition 0.00
Jul 29, 2025 Keith W. Smith President; Director 45,250 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $0.53 per share 23,982.50
Jul 29, 2025 Keith W. Smith President; Director 36,350 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $0.53 per share 19,265.50
Jul 29, 2025 Keith W. Smith President; Director 28,300 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $0.54 per share 15,282.00
Jun 12, 2025 Richard M. Cohen Director 35,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jun 12, 2025 Mistelle Locke Director 35,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jun 12, 2025 Antoinette R. Leatherberry Director 35,000 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00

Direct Digital Holdings Inc in the News