cricut inc - CRCT

CRCT

Close Chg Chg %
4.99 -0.04 -0.80%

Closed Market

4.95

-0.04 (0.80%)

Volume: 465.54K

Last Updated:

Dec 31, 2025, 4:00 PM EDT

Company Overview: cricut inc - CRCT

CRCT Key Data

Open

$4.99

Day Range

4.91 - 5.03

52 Week Range

3.94 - 7.33

Market Cap

$1.05B

Shares Outstanding

211.75M

Public Float

43.45M

Beta

0.09

Rev. Per Employee

N/A

P/E Ratio

13.25

EPS

$0.38

Yield

400.80%

Dividend

$0.10

EX-DIVIDEND DATE

Jan 6, 2026

SHORT INTEREST

N/A

AVERAGE VOLUME

439.98K

 

CRCT Performance

1 Week
 
-1.79%
 
1 Month
 
-0.40%
 
3 Months
 
-17.09%
 
1 Year
 
-13.16%
 
5 Years
 
N/A
 

CRCT Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 4
Full Ratings ➔

About cricut inc - CRCT

Cricut, Inc., distributes scrap book, craft and home decor items. The firm’s products include its flagship line of cutting machines, such as the Cricut Maker family, the Cricut Explore family, and Cricut Joy, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials. It operates through the following segments: Connected Machines, Subscriptions, and Accessories & Materials. The company was founded by Robert Workman in June 1969 and is headquartered in South Jordan, UT.

CRCT At a Glance

Cricut, Inc.
10855 South River Front Parkway
South Jordan, Utah 84095
Phone 1-385-351-0633 Revenue 712.54M
Industry Wholesale Distributors Net Income 62.83M
Sector Distribution Services Employees 640
Fiscal Year-end 12 / 2025
View SEC Filings

CRCT Valuation

P/E Current 13.247
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) 19.561
Price to Sales Ratio 1.725
Price to Book Ratio 2.605
Price to Cash Flow Ratio 4.64
Enterprise Value to EBITDA 8.56
Enterprise Value to Sales 1.274
Total Debt to Enterprise Value 0.017

CRCT Efficiency

Revenue/Employee 1,113,340.625
Income Per Employee 98,171.875
Receivables Turnover 6.987
Total Asset Turnover 0.972

CRCT Liquidity

Current Ratio 2.853
Quick Ratio 2.286
Cash Ratio 1.657

CRCT Profitability

Gross Margin 49.511
Operating Margin 10.808
Pretax Margin 12.473
Net Margin 8.818
Return on Assets 8.574
Return on Equity 12.546
Return on Total Capital 13.036
Return on Invested Capital 12.297

CRCT Capital Structure

Total Debt to Total Equity 3.258
Total Debt to Total Capital 3.156
Total Debt to Total Assets 2.16
Long-Term Debt to Equity 2.423
Long-Term Debt to Total Capital 2.347
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Cricut Inc - CRCT

Collapse All in section
All values USD millions. 2021 2022 2023 2024 5-year trend
Sales/Revenue
1.31B 886.30M 765.15M 712.54M
Sales Growth
+36.20% -32.15% -13.67% -6.88%
Cost of Goods Sold (COGS) incl D&A
848.78M 536.40M 421.85M 359.75M
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
23.29M 26.96M 29.80M 29.00M
Depreciation
22.49M 26.16M 29.00M 29.00M
Amortization of Intangibles
- 800.00K 800.00K 800.00K
COGS Growth
+35.45% -36.80% -21.36% -14.72%
Gross Income
457.45M 349.89M 343.29M 352.79M
Gross Income Growth
+37.63% -23.51% -1.89% +2.77%
Gross Profit Margin
+35.02% +39.48% +44.87% +49.51%
2021 2022 2023 2024 5-year trend
SG&A Expense
265.05M 269.94M 273.31M 275.78M
Research & Development
79.81M 76.91M 65.05M 60.00M
Other SG&A
185.23M 193.03M 208.26M 215.78M
SGA Growth
+101.00% +1.85% +1.25% +0.90%
Other Operating Expense
- - - -
-
Unusual Expense
- - - 900.00K
-
EBIT after Unusual Expense
192.41M 79.95M 69.98M 76.11M
Non Operating Income/Expense
(32.00K) 2.03M 10.12M 13.09M
Non-Operating Interest Income
- - 7.98M 11.02M
-
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
- - 323.00K 326.00K
-
Interest Expense Growth
- - -100.00% +0.93%
-
Gross Interest Expense
- - 323.00K 326.00K
-
Interest Capitalized
- - - -
-
Pretax Income
192.37M 81.98M 79.78M 88.88M
Pretax Income Growth
-3.42% -57.38% -2.68% +11.40%
Pretax Margin
+14.73% +9.25% +10.43% +12.47%
Income Tax
51.90M 21.32M 26.15M 26.05M
Income Tax - Current - Domestic
51.87M 41.67M 36.84M 29.96M
Income Tax - Current - Foreign
162.00K 107.00K 549.00K 403.00K
Income Tax - Deferred - Domestic
(160.00K) (20.48M) (11.27M) (4.27M)
Income Tax - Deferred - Foreign
25.00K 24.00K 37.00K (45.00K)
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
140.47M 60.67M 53.64M 62.83M
Minority Interest Expense
- - - -
-
Net Income
140.47M 60.67M 53.64M 62.83M
Net Income Growth
-9.12% -56.81% -11.59% +17.14%
Net Margin Growth
+10.75% +6.84% +7.01% +8.82%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
140.47M 60.67M 53.64M 62.83M
Preferred Dividends
- - - -
-
Net Income Available to Common
140.47M 60.67M 53.64M 62.83M
EPS (Basic)
0.633 0.2829 0.2473 0.2921
EPS (Basic) Growth
-8.54% -55.31% -12.58% +18.12%
Basic Shares Outstanding
221.91M 214.46M 216.89M 215.11M
EPS (Diluted)
0.633 0.275 0.2441 0.2914
EPS (Diluted) Growth
-8.54% -56.56% -11.24% +19.38%
Diluted Shares Outstanding
221.91M 220.59M 219.72M 215.65M
EBITDA
215.69M 106.91M 99.78M 106.01M
EBITDA Growth
+0.55% -50.43% -6.66% +6.24%
EBITDA Margin
+16.51% +12.06% +13.04% +14.88%

Snapshot

Average Recommendation SELL Average Target Price 3.75
Number of Ratings 4 Current Quarters Estimate 0.057
FY Report Date 03 / 2026 Current Year's Estimate 0.174
Last Quarter’s Earnings 0.024 Median PE on CY Estimate N/A
Year Ago Earnings 0.35 Next Fiscal Year Estimate 0.219
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 4 4 4 4
Mean Estimate 0.06 0.06 0.17 0.22
High Estimates 0.07 0.07 0.20 0.24
Low Estimate 0.05 0.05 0.15 0.19
Coefficient of Variance 16.59 16.75 11.43 10.66

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 0 0 0
OVERWEIGHT 0 0 0
HOLD 0 0 0
UNDERWEIGHT 0 0 0
SELL 4 4 4
MEAN Sell Sell Sell

Insider Actions for Cricut Inc - CRCT

Date Name Shares Transaction Value
Aug 13, 2025 Matt Tuttle General Counsel & Secretary 329,164 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.69 per share 1,872,943.16
Aug 13, 2025 Ryan Harmer Principal Accounting Officer 353,722 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.68 per share 2,009,140.96
Jul 10, 2025 Ashish Arora Chief Executive Officer; Director 2,871,931 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $6.25 per share 17,949,568.75
Jul 10, 2025 Ashish Arora Chief Executive Officer; Director 2,811,931 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.98 per share 16,815,347.38
Jul 10, 2025 Ashish Arora Chief Executive Officer; Director 2,758,442 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.94 per share 16,385,145.48
May 20, 2025 Kimball C. Shill Chief Financial Officer 1,326,873 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $6.22 per share 8,253,150.06
Mar 28, 2025 Donald B. Olsen EVP, General Counsel & Sec. 694,609 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jan 24, 2025 Melissa Meyer Reiff Director 57,613 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jan 24, 2025 Heidi Zaksewicz Director 66,058 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jan 24, 2025 Billie Ida Williamson Director 57,613 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jan 24, 2025 Ashish Arora Chief Executive Officer; Director 3,694,127 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.86 per share 21,647,584.22

Cricut Inc in the News