cricut inc - CRCT

CRCT

Close Chg Chg %
4.05 -0.07 -1.60%

Open Market

3.99

-0.07 (1.60%)

Volume: 155.98K

Last Updated:

Mar 26, 2026, 12:55 PM EDT

Company Overview: cricut inc - CRCT

CRCT Key Data

Open

$4.03

Day Range

3.99 - 4.06

52 Week Range

3.88 - 7.33

Market Cap

$857.71M

Shares Outstanding

211.78M

Public Float

46.64M

Beta

0.09

Rev. Per Employee

N/A

P/E Ratio

11.47

EPS

$0.36

Yield

493.83%

Dividend

$0.10

EX-DIVIDEND DATE

Jan 6, 2026

SHORT INTEREST

N/A

AVERAGE VOLUME

703.41K

 

CRCT Performance

1 Week
 
-0.74%
 
1 Month
 
-5.81%
 
3 Months
 
-19.64%
 
1 Year
 
-21.51%
 
5 Years
 
-77.50%
 

CRCT Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 3
Full Ratings ➔

About cricut inc - CRCT

Cricut, Inc., distributes scrap book, craft and home decor items. The firm’s products include its flagship line of cutting machines, such as the Cricut Maker family, the Cricut Explore family, and Cricut Joy, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials. It operates through the following segments: Connected Machines, Subscriptions, and Accessories & Materials. The company was founded by Robert Workman in June 1969 and is headquartered in South Jordan, UT.

CRCT At a Glance

Cricut, Inc.
10855 South River Front Parkway
South Jordan, Utah 84095
Phone 1-385-351-0633 Revenue 708.78M
Industry Wholesale Distributors Net Income 76.71M
Sector Distribution Services Employees 700
Fiscal Year-end 12 / 2026
View SEC Filings

CRCT Valuation

P/E Current 11.473
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) 14.023
Price to Sales Ratio 1.518
Price to Book Ratio 3.045
Price to Cash Flow Ratio 5.37
Enterprise Value to EBITDA 6.756
Enterprise Value to Sales 1.145
Total Debt to Enterprise Value 0.014

CRCT Efficiency

Revenue/Employee 1,012,542.857
Income Per Employee 109,578.571
Receivables Turnover 7.703
Total Asset Turnover 1.095

CRCT Liquidity

Current Ratio 2.26
Quick Ratio 1.795
Cash Ratio 1.247

CRCT Profitability

Gross Margin 55.085
Operating Margin 13.549
Pretax Margin 15.222
Net Margin 10.822
Return on Assets 11.847
Return on Equity 18.932
Return on Total Capital 21.596
Return on Invested Capital 18.491

CRCT Capital Structure

Total Debt to Total Equity 3.383
Total Debt to Total Capital 3.273
Total Debt to Total Assets 1.967
Long-Term Debt to Equity 2.334
Long-Term Debt to Total Capital 2.257
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Cricut Inc - CRCT

Collapse All in section
All values USD millions. 2022 2023 2024 2025 5-year trend
Sales/Revenue
886.30M 765.15M 712.54M 708.78M
Sales Growth
-32.15% -13.67% -6.88% -0.53%
Cost of Goods Sold (COGS) incl D&A
536.40M 421.85M 359.75M 318.35M
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
26.96M 29.80M 29.00M 24.10M
Depreciation
26.16M 29.00M 29.00M 24.10M
Amortization of Intangibles
- - 800.00K 800.00K
-
COGS Growth
-36.80% -21.36% -14.72% -11.51%
Gross Income
349.89M 343.29M 352.79M 390.43M
Gross Income Growth
-23.51% -1.89% +2.77% +10.67%
Gross Profit Margin
+39.48% +44.87% +49.51% +55.08%
2022 2023 2024 2025 5-year trend
SG&A Expense
269.94M 273.31M 275.78M 296.09M
Research & Development
76.91M 65.05M 60.00M 66.52M
Other SG&A
193.03M 208.26M 215.78M 229.57M
SGA Growth
+1.85% +1.25% +0.90% +7.37%
Other Operating Expense
- - - (1.70M)
-
Unusual Expense
- - - 900.00K
-
EBIT after Unusual Expense
79.95M 69.98M 76.11M 96.03M
Non Operating Income/Expense
2.03M 10.12M 13.09M 12.43M
Non-Operating Interest Income
- 7.98M 11.02M 11.39M
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
- 323.00K 326.00K 567.00K
Interest Expense Growth
- - +0.93% +73.93%
-
Gross Interest Expense
- 323.00K 326.00K 567.00K
Interest Capitalized
- - - -
-
Pretax Income
81.98M 79.78M 88.88M 107.89M
Pretax Income Growth
-57.38% -2.68% +11.40% +21.40%
Pretax Margin
+9.25% +10.43% +12.47% +15.22%
Income Tax
21.32M 26.15M 26.05M 31.19M
Income Tax - Current - Domestic
41.67M 36.84M 29.96M 4.65M
Income Tax - Current - Foreign
107.00K 549.00K 403.00K 485.00K
Income Tax - Deferred - Domestic
(20.48M) (11.27M) (4.27M) 26.08M
Income Tax - Deferred - Foreign
24.00K 37.00K (45.00K) (22.00K)
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
60.67M 53.64M 62.83M 76.70M
Minority Interest Expense
- - - -
-
Net Income
60.67M 53.64M 62.83M 76.70M
Net Income Growth
-56.81% -11.59% +17.14% +22.08%
Net Margin Growth
+6.84% +7.01% +8.82% +10.82%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
60.67M 53.64M 62.83M 76.70M
Preferred Dividends
- - - -
-
Net Income Available to Common
60.67M 53.64M 62.83M 76.70M
EPS (Basic)
0.2829 0.2473 0.2921 0.3565
EPS (Basic) Growth
-55.31% -12.58% +18.12% +22.05%
Basic Shares Outstanding
214.46M 216.89M 215.11M 215.18M
EPS (Diluted)
0.275 0.2441 0.2914 0.353
EPS (Diluted) Growth
-56.56% -11.24% +19.38% +21.14%
Diluted Shares Outstanding
220.59M 219.72M 215.65M 217.31M
EBITDA
106.91M 99.78M 106.01M 120.13M
EBITDA Growth
-50.43% -6.66% +6.24% +13.32%
EBITDA Margin
+12.06% +13.04% +14.88% +16.95%

Snapshot

Average Recommendation SELL Average Target Price 3.333
Number of Ratings 3 Current Quarters Estimate 0.042
FY Report Date 03 / 2026 Current Year's Estimate 0.129
Last Quarter’s Earnings 0.04 Median PE on CY Estimate N/A
Year Ago Earnings 0.35 Next Fiscal Year Estimate 0.156
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 3 3 3 3
Mean Estimate 0.04 0.04 0.13 0.16
High Estimates 0.05 0.06 0.14 0.18
Low Estimate 0.04 0.03 0.11 0.12
Coefficient of Variance 18.33 30.20 12.81 20.35

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 0 0 0
OVERWEIGHT 0 0 0
HOLD 0 0 0
UNDERWEIGHT 0 0 0
SELL 3 3 4
MEAN Sell Sell Sell

Insider Actions for Cricut Inc - CRCT

Date Name Shares Transaction Value
Feb 20, 2026 Ashish Arora Chief Executive Officer; Director 3,978,453 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $4.69 per share 18,658,944.57
Feb 20, 2026 Matt Tuttle General Counsel & Secretary 318,747 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $4.69 per share 1,494,923.43
Feb 20, 2026 Ryan Harmer Principal Accounting Officer 290,192 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $4.69 per share 1,361,000.48
Feb 20, 2026 Kimball C. Shill Chief Financial Officer 1,374,871 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $4.69 per share 6,448,144.99
Jan 23, 2026 Melissa Meyer Reiff Director 82,064 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jan 23, 2026 Heidi Zaksewicz Director 102,393 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jan 23, 2026 Billie Ida Williamson Director 82,064 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Jul 10, 2025 Ashish Arora Chief Executive Officer; Director 2,811,931 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.98 per share 16,815,347.38
Jul 10, 2025 Ashish Arora Chief Executive Officer; Director 2,758,442 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $5.94 per share 16,385,145.48
Mar 28, 2025 Donald B. Olsen EVP, General Counsel & Sec. 694,609 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00

Cricut Inc in the News