About baozun inc. - BZUN
Baozun, Inc. is a holding company, which engages in the provision of brand electronic commerce (e-commerce) services and solutions. Its services include apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, and mother and baby products, and insurance and automobiles. The firm operates through the E-Commerce and Brand Management segments. The company was founded by Wen Bin Qiu, Jun Hua Wu, and Qing Yu Zhang in August 2007 and is headquartered in Shanghai, China.
BZUN At a Glance
Baozun, Inc.
West Jiangchang Road
Shanghai, Shanghai 200436
| Phone | 86-21-6080-9991 | Revenue | 1.38B | |
| Industry | Internet Retail | Net Income | -33,679,035.85 | |
| Sector | Retail Trade | 2025 Sales Growth | 5.676% | |
| Fiscal Year-end | 12 / 2026 | Employees | 6,762 | |
| View SEC Filings |
BZUN Valuation
| P/E Current | N/A |
| P/E Ratio (with extraordinary items) | N/A |
| P/E Ratio (without extraordinary items) | N/A |
| Price to Sales Ratio | 0.111 |
| Price to Book Ratio | 0.297 |
| Price to Cash Flow Ratio | 2.02 |
| Enterprise Value to EBITDA | 11.257 |
| Enterprise Value to Sales | 0.248 |
| Total Debt to Enterprise Value | 0.946 |
BZUN Efficiency
| Revenue/Employee | 204,604.685 |
| Income Per Employee | -4,980.632 |
| Receivables Turnover | 3.93 |
| Total Asset Turnover | 0.994 |
BZUN Liquidity
| Current Ratio | 1.866 |
| Quick Ratio | 1.524 |
| Cash Ratio | 0.767 |
BZUN Profitability
| Gross Margin | 71.869 |
| Operating Margin | -0.024 |
| Pretax Margin | -2.019 |
| Net Margin | -2.434 |
| Return on Assets | -2.418 |
| Return on Equity | -6.37 |
| Return on Total Capital | -3.979 |
| Return on Invested Capital | -5.569 |
BZUN Capital Structure
| Total Debt to Total Equity | 62.38 |
| Total Debt to Total Capital | 38.416 |
| Total Debt to Total Assets | 23.447 |
| Long-Term Debt to Equity | 13.441 |
| Long-Term Debt to Total Capital | 8.277 |