About baidu inc. - BIDU
Baidu, Inc. engages in the provision of internet search and online marketing solutions. The firm’s products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor or Baidu IME, Baidu AI Cloud and Overseas Products. It operates through the following segments: Baidu Core and iQIYI. The Baidu Core segment provides search-based, feed-based, and other online marketing services. The iQiyi segment is an online entertainment service provider, which offers original, professionally produced and partner-generated content on its platform. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.
BIDU At a Glance
Baidu, Inc.
Baidu Campus
Beijing, Beijing 100085
| Phone | 86-10-5992-8888 | Revenue | 18.25B | |
| Industry | Internet Software/Services | Net Income | 3.18B | |
| Sector | Technology Services | Employees | 35,900 | |
| Fiscal Year-end | 12 / 2025 | |||
| View SEC Filings |
BIDU Valuation
| P/E Current | 36.793 |
| P/E Ratio (with extraordinary items) | N/A |
| P/E Ratio (without extraordinary items) | 9.327 |
| Price to Sales Ratio | 1.616 |
| Price to Book Ratio | 0.806 |
| Price to Cash Flow Ratio | 10.13 |
| Enterprise Value to EBITDA | 4.913 |
| Enterprise Value to Sales | 1.317 |
| Total Debt to Enterprise Value | 0.452 |
BIDU Efficiency
| Revenue/Employee | 508,277.097 |
| Income Per Employee | 88,456.602 |
| Receivables Turnover | 9.329 |
| Total Asset Turnover | 0.315 |
BIDU Liquidity
| Current Ratio | 2.086 |
| Quick Ratio | 1.974 |
| Cash Ratio | 1.719 |
BIDU Profitability
| Gross Margin | 50.345 |
| Operating Margin | 15.977 |
| Pretax Margin | 21.499 |
| Net Margin | 17.403 |
| Return on Assets | 5.477 |
| Return on Equity | 9.013 |
| Return on Total Capital | 6.759 |
| Return on Invested Capital | 7.396 |
BIDU Capital Structure
| Total Debt to Total Equity | 30.09 |
| Total Debt to Total Capital | 23.131 |
| Total Debt to Total Assets | 18.544 |
| Long-Term Debt to Equity | 21.59 |
| Long-Term Debt to Total Capital | 16.595 |
Baidu Inc. in the News
Chinese stocks plunge on COVID-19 fears, concerns over Beijing and Moscow's relationship
Chinese stocks took a dive on Monday as the country combats its worst COVID-19 outbreak in two years and concerns grow over Beijing's close relationship with Moscow.