Facebook Inc said it would provide information about ads displayed on its platform for an audit, months after the social network admitted to overstating key ad metrics.
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The audit by media regulator Media Rating Council (MRC) will likely provide more clarity to advertisers. (http://bit.ly/2lyER01)
Facebook said in September that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds. [nL3N1BZ4AU]
The company will provide data including exact time in milliseconds that an ad was displayed on Facebook and its photo-sharing app Instagram to the regulator.
Facebook also said that there would be additional options for buying video ads later this year.
(Reporting by Rishika Sadam in Bengaluru; Editing by Shounak Dasgupta)