Brad Parscale: Trump’s digital money man takes 2020 campaign reins

Keeping President Donald Trump in the White House is big money and Brad Parscale, the digital media guru and loyal adviser to the president, stands to reap millions for his firm after being given the reins of the commander in chief’s 2020 re-election campaign.

Parscale’s firm, Giles-Parscale, was first hired by the Trump Organization in 2011 to help develop and design various company websites, as well as assist with the company’s media strategy. Then in 2015, he was hired to be the media director for Trump’s presidential campaign, firing up the use of social media platforms, including Facebook and Twitter.

Ticker Security Last Change Change %
FB META PLATFORMS INC. 303.17 -13.39 -4.23%
TWTR TWITTER INC. 34.82 -2.46 -6.60%

Throughout the year, Parscale’s media advisory business managed to rake in payments from Trump’s campaign fund ranging from a modest $200 to as high as $6 million. In total, the company was paid more than $90 million for their campaign services in 2016, according to Federal Election Commission filings reviewed by FOX Business.

While the firm hasn’t seen as much of a benefit so far in the 2018 election cycle, they have continued to see a steady stream of cash, bringing in slightly more than $3 million in consulting fees.

A spokesman for Giles-Parscale did not return FOX Business’ calls for comment at the time of publication, nor did a spokesperson for the Trump campaign.

Trump’s media digital media platform played a major role in helping him secure the White House and will likely give him an advantage in 2020. He mastered Twitter and used it to attack his opponents from both sides of the aisle including former Florida Gov. Jeb Bush, a Republican, and the Democratic nominee at the time, Hillary Clinton, making himself stand out as the anti-political establishment candidate.

While working on Trump's first campaign Parscale's role went beyond advising the president on how to use Twitter. He oversaw the publishing of TV attack ads, small donor fundraising, and the direct mail, political and advertising budget.

Trump’s use of Twitter has exploded while in the White House, at times, stoking controversy but the president doesn’t seem to be on the verge of giving it up, especially when it comes to attacking special counsel Robert Mueller’s investigation into whether Trump campaign officials colluded with Russian operatives during the 2016 election. In a recent tweet the President mocked Congress over their hearings devoted to Russia.

Still, even with a president who likes to promote himself and constantly be on the offensive, Trump’s allies seem confident with Parscale as the new campaign manager, as do family members. Eric Trump released the following the statement:

Parscale has the “family's complete trust and is the perfect person to be at the helm of the campaign," Trump said.

Jared Kushner, the president’s son in law and senior White House adviser, also touted the former media strategist’s success during the 2016 election. 

“Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run,” Kushner said. “His leadership and expertise will be help build a best-in-class campaign,” he added.