The 94-year-old broadcaster was the fastest person to reach 1 million followers on the social media platform, beating out actress Jennifer Aniston.
And now with almost five million followers, Attenborough stands to profit. In fact, he could potentially make more than $17,000 per sponsored post, according to U.K.'s OnlineCasinos' "The Senior Social Influence List."
In his first video, the broadcaster announced he made the move to explore "this new way of communication" because the "world is in trouble."
“Continents are on fire," he continued. "Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on.”
David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will. That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we're helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account we’ll also post some exclusive clips and behind the scenes content. Stay tuned.
Attenborough told BBC the positive reaction to his page gives him “great hope." "I feel privileged that they should listen to what an old bloke like me is talking about,” he said.
The historian is also promoting his new documentary called "A Life on Our Planet," which premiered Oct.4 on Netflix.
“Human beings have overrun the world. This film is my witness statement and my vision for the future,” he says in the documentary trailer.
The Emmy-winning narrator has also lent his voice to BBC 1's tremendously successful "Planet Earth" series and the BBC America documentary "Seven Worlds, One Planet."