According to a poll of 500 adult-age Americans, the five most-liked Super Bowl ads were M&M’s “Bad Passengers,” featuring actress Christina Applegate, Amazon’s star-studded “Not Everything Makes the Cut” spot for its Alexa platform, Microsoft’s “We All Win,” Pepsi’s “More Than OK” and Doritos “Chance the Rapper x Backstreet Boys.”
Conversely, the least-liked Super Bowl commercials were Turkish Airlines’ “The Journey,” TurboTax’s “RoboChild,” Bon & Viv Spiked Seltzer’s “The Pitch,” Burger King’s “Eat like Andy” and Wix’s “Like a [Karlie] Kloss,” the survey found.
"The balance of power has shifted to the consumer in recent years, spawning unicorns and annihilating industries alike. If a brand doesn't want to get sacked by customers, they can't place bets on anything based on a hunch anymore—not a $5 million 30-second spot and not even new packaging," said Matt Britton, founder & CEO of Suzy.
Brands spent more than $5 million per 30-second commercial spot for Super Bowl LIII, according to various reports. CBS is expected to earn roughly $500 million in advertising revenue from its broadcast of the game.
The five most-liked commercials of Super Bowl LIII can be viewed below.