The 5 most, least liked Super Bowl commercials, according to viewers

By SportsFOXBusiness

Super Bowl commercials: Washington Post gets political, 'Game of Thrones' and Pepsi make splashes

Tom Hanks narrated the first-ever Super Bowl ad for The Washington Post, showcasing the importance of journalism, but thankfully there was lighter fare with numerous celebrity cameos and brand-on-brand synergy.

Amazon and Pepsi were among the corporate brands that “won” Super Bowl LIII with strong commercials, according to survey data from consumer insights firm Suzy.

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According to a poll of 500 adult-age Americans, the five most-liked Super Bowl ads were M&M’s “Bad Passengers,” featuring actress Christina Applegate, Amazon’s star-studded “Not Everything Makes the Cut” spot for its Alexa platform, Microsoft’s “We All Win,” Pepsi’s “More Than OK” and Doritos “Chance the Rapper x Backstreet Boys.”

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Conversely, the least-liked Super Bowl commercials were Turkish Airlines’ “The Journey,” TurboTax’s “RoboChild,” Bon & Viv Spiked Seltzer’s “The Pitch,” Burger King’s “Eat like Andy” and Wix’s “Like a [Karlie] Kloss,” the survey found.

"The balance of power has shifted to the consumer in recent years, spawning unicorns and annihilating industries alike. If a brand doesn't want to get sacked by customers, they can't place bets on anything based on a hunch anymore—not a $5 million 30-second spot and not even new packaging," said Matt Britton, founder & CEO of Suzy.

Brands spent more than $5 million per 30-second commercial spot for Super Bowl LIII, according to various reports. CBS is expected to earn roughly $500 million in advertising revenue from its broadcast of the game.

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The five most-liked commercials of Super Bowl LIII can be viewed below.

Amazon

M&Ms

Microsoft

Doritos

Pepsi 

 

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