This article is part of the series

Options Trading

You’ve bought the ‘stuff’ now consider the ‘stock’

Options TradingTradeKing

Jane Barratt is thefounder and CEO of GoldBean, an online investing platform that helps peoplestart their investment journey with companies and brands they love, know, andbuy. GoldBean is an independent SEC Registered Investment Advisor.

Did you know that the averageAmerican spends about $800 on gifts over the holidays?The hours we spend planning, shopping and wrapping are long forgotten by thetime the January credit card bill comes.Instead of dreading the consequences of your holiday spending, look forpatterns. What companies do you think were successful this holiday season?The holidays are a great time to look for trends. Both economic trends (arepeople feeling positive and spending more) and investment trends. (whatcompanies are making the most popular gifts, for example).For example, it was only a few years ago that Amazon $AMZN started to ‘own’ theholidays. And frequent mall trips were replaced with towers of boxes to yourhome. From just 2 years ago their stock price has almost tripled. There’s bigmoney in changing behavior.So in the next few weeks when you tackle your credit card bill, remember – yourdollars always end up somewhere. Follow the money and remember that it’s yourspending that drives the economy – so why not use what you're seeing to growyour portfolio?At the end of January, GoldBean will behosting a series of webinars on exactly this – invest in what you know, andlearn as you go. Designed for ‘infrequent investors’ – these webinars willdemonstrate how to use your own spending to generate investment ideas.And if you’re all set with ideas and strategies, these sessions will be a greatway for the people in your life who always wanted to start investing, butdidn’t know where to start. Sign up details coming soon!In the meanwhile – Happy New Year!

Continue Reading Below

Online trading has inherent risk due to system response and access times thatmay vary due to market conditions, system performance, and other factors. Aninvestor should understand these and additional risks before trading.

VestedInterest Co (DBA GoldBean) is an SEC Registered Investment Advisor thatprovides personalized portfolios, ongoing education and access to low costtrading via TradeKing. Learn more at

All investments involve risk, losses may exceed the principal invested, and thepast performance of a security, industry, sector, market, or financial productdoes not guarantee future results or returns. TradeKing provides self-directedinvestors with discount brokerage services, and does not make recommendationsor offer investment, financial, legal or tax advice. You alone are responsiblefor evaluating the merits and risks associated with the use of TradeKing'ssystems, services or products. If you have additional questions regarding yourtaxes, please visit or consult a tax professional. TradeKing is unableto provide any tax advice. TradeKing selects and defines as All-Stars certain independent marketcommentators who are recognized industry personalities and experienced tradersand who provide timely market commentary via the TradeKing All-Star blogat All-Star commentator's bio, related qualifications and disclosure as to theirrelationship with TradeKing can be found on the All-Star blog roster, availableat selection of All-Stars commentators is solely based on the quality andstyle of the content provided. TradeKing does not measure, endorse, or monitorthe performance or correctness of any statement or recommendation made byindependent All-Stars commentators on Supporting documentationfor any claims made in this post will be supplied upon request by the author ofthe post, who is solely responsible for the views expressed in it. Send aprivate message to All-Stars using the link below the profile image. Your use of the TradeKing Trader Network is conditioned to your acceptance ofall TradeKing Disclosures and of the TradeKing Trader NetworkTerms of Service. Testimonials may not be representative of the experienceof other clients and are not indicative of future performance or success. Noconsideration was paid for any testimonials displayed. Third party posts do not reflect the views of TradeKing and have not beenreviewed by, approved, or endorsed by TradeKing. For a full list of disclosures related to online content, please go to © 2016 TradeKing Group, Inc. All rights reserved.