Within hours of David Perdue's GOP Senate nomination, he and Democrat Michelle Nunn launched the real battle for Georgia's open Senate seat with attack ads and retail politicking in a match up that could help settle control of the Senate.
Democrats wasted no time launching their first attacks against the businessman who spent at least $3 million of his own money defeating veteran Rep. Jack Kingston Tuesday night. Hours later, the Democratic Senatorial Campaign Committee rolled out a 2½ minute online video that spliced together debate clips of Kingston and other Republican primary opponents attacking Perdue as an out-of-touch executive who enriched himself leading companies that lost U.S. jobs.
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Nunn, meanwhile, was targeted for supporting Obama's health care law and higher taxes in a new ad by the Ending Spending Action Fund, a Super PAC backed by the Ricketts family, whose patriarch, Joe Ricketts, founded TD Ameritrade and now owns the Chicago Cubs baseball team. It denounces Nunn as "the last thing Georgia taxpayers need."
The contest is one of the nation's most closely-watched in the 2014 elections, and the prospects of Democrats winning a Senate seat in the staunchly conservative state are tantalizing for Nunn and her party as they defend their Senate majority. But Perdue is running as a Washington outsider and has the firepower of his own wealth behind him, having sunk at least $3 million of his own money into winning the GOP nomination against veteran Rep. Jack Kingston.
"I've never run for anything in my life. I'm humbled," Perdue told supporters gathered at a hotel in the Buckhead neighborhood of Atlanta.
Perdue emerged the winner of Tuesday's runoff against Kingston, claiming nearly 51 percent of the vote in unofficial returns. Along the way, Perdue dispatched three sitting congressmen to claim the nomination as he crafted a singular message of being an outsider with the business sense needed to tackle the nation's fiscal problems.
The win marked the end of a bruising, nine-week GOP runoff in which Perdue hammered Kingston as a career politician for his 11 terms in Washington, while Kingston argued voters couldn't trust a self-proclaimed outsider to do what he says he'll do. In the end, voters decided change was needed and went with the political newcomer, whose cousin is former Georgia Gov. Sonny Perdue.
"With my business career, I will prosecute the failed record of the last six years of (President) Barack Obama," Perdue said in his victory speech. "This fall, we're going to have a clear choice."
Nunn, the daughter of former Sen. Sam Nunn, is considered among the top Democratic recruits in the country and one of the best hopes for Democrats to keep control of the Senate for the last two years of Obama's term. Republicans need to gain just six seats for the majority and cannot afford to lose the Georgia seat, which opened when Republican Sen. Saxby Chambliss announced his retirement.
The race will shape up largely as two outsiders battling for moderate and independent voters in a state that has voted reliably Republican in recent years, with Perdue looking to lay blame for the nation's problems with Democrats in Washington and Nunn emphasizing her independence and commitment to doing what is right. Millions of dollars in outside money is expected to pour in.
Nunn's TV ads have so far focused on introducing her to voters and emphasizing her experience as CEO of the large volunteer organization Points of Light, which was founded by former President George H.W. Bush. Nunn has looked to lay blame with both parties for gridlock in Washington.
"People are awfully tired of the political atmosphere today and what they perceive as a Washington that is just not up to governing, and not willing to put aside party differences and focusing on playing games versus actually solving problems that make a difference for people," Nunn said in an interview.
Immediate challenges for Perdue will be to quickly raise money and rally support among the GOP establishment, which had largely backed Kingston. For his part, Kingston pledged to work to get Perdue elected.
While Perdue and Kingston had spent more than $11 million combined on the race, Nunn was able to focus on fundraising and stockpiling her cash for the fall campaign. Nunn was expected to hit the road Wednesday, launching a four-day campaign tour.
During the primary, Perdue faced numerous attacks on his long career in the corporate world as former CEO of Reebok, Dollar General and the failed textile firm Pillowtex. Despite having the same last name, he's not related to the poultry producer Perdue Farms.
Perdue said he was prepared to defend his record.
"Now you've got two outsiders talking about Washington, and now you get down to the issues," Perdue said. "Let's talk about debt, the economy and jobs and who brings more value to that debate. Someone who has been running a philanthropy for 15 years or whatever, or someone who has been out here, not to go bragging, competing in the real world?"