Why Shares of TubeMogul Tumbled on Friday

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of video advertising specialistTubeMogul fell as much as 26% on Friday after the company issued guidance for the current quarter and the full year that fell well short of Wall Street's expectations.

So what: In a research note, RBC Capital attributed the stock market's reaction to an "expectations miss" rather than "fundamentals." That's clear enough in the following table, particularly on guidance for the full year:

Source: Thomson Financial Network, Zacks Investment Research, TubeMogul.

Now what:RBC Capital declared itself "Buyers (sic) of this 28% correction," and, given the magnitude of the decline, that might ordinarily be my inclination as well. However, investors ought to keep in mind that this is a speculative name. Programmatic video advertising is certainly a growth area, but TubeMogul's path to profitability remains cloudy. As one analyst told TheWall Street Journal:

As such, TubeMogul is anything but a high-visibility investment. Caveat emptor.

The article Why Shares of TubeMogul Tumbled on Friday originally appeared on Fool.com.

Alex Dumortier, CFA has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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