Why L Brands, Inc. Shares Are Plummeting Today

By Jeremy BowmanMarketsFool.com

What happened

Continue Reading Below

Shares of Victoria's Secret parentL Brands, Inc.(NYSE: LB)are coming apart at the seams after the company gave 2017 guidance in its fourth-quarter earnings report last night that was much worse than analysts had expected. As of 12:43 p.m. EST, the stock is down 15%.

So what

The fourth-quarter results from L Brands, which also owns Bath & Body Works and two other chains, did not take investors by surprise, as the company had already reported quarterly sales in its monthly report. Adjusted earnings per share fell from $2.15 to $2.03, but beat estimates of $1.90. Comparable sales in the quarter were flat, and overall revenue ticked up 2% to $4.49 billion, just shy of the analyst consensus of $4.5 billion.

More From Fool.com

Image source: The Motley Fool.

The real issue was that management said comparable sales would be down companywide in the mid-to-high teens for February and by about 20% at Victoria's Secret. Part of that decline (6%) was due to the company's decision to exit the swim and apparel lines, but the rest was unexplained, leaving lingering questions about the brand's future.

Now what

L Brands' full-year forecast was also disappointing: Management called for EPS of $3.05-$3.35, down from $3.74 in 2016 and much worse than expectations of $3.69. Its first-quarter forecast was similarly underwhelming.

The plunge in February in same-store sales at Victoria's Secret is particularly concerning as that month, which contains Valentine's Day, is one of the biggest selling periods for the company.

The market is also fearful about the underlying trends in retail as department-store and mall-based retailers have widely struggled amid the rise of e-commerce and shifting shopping habits. Still, with a strong online business, L Brands would seem to be the type of company that could counteract that. Management noted investments in China and real estate in its earnings forecast, but that doesn't explain the comparable-sales dive.

The stock trades at a price-to-earnings ratio of 15 based on this year's projected earnings and offers a dividend yield of more than 4%, but with comps falling close to 20%, there's a strong possibility that the stock could move lower.

10 stocks we like better than L BrandsWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the 10 best stocks for investors to buy right now... and L Brands wasn't one of them! That's right -- they think these 10 stocks are even better buys.

Click here to learn about these picks!

*Stock Advisor returns as of February 6, 2017

Jeremy Bowman has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.