Why Abercrombie & Fitch Co. Stock Dropped Today

Image source: The Motley Fool.

What happened

Abercrombie & Fitch Co.(NYSE: ANF) stock was getting ripped apart today after the teen apparel retailer turned in another disappointing earnings report. As of 12:00 p.m. EST, the stock was down 14.1%.

So what

Performance at the retailer was challenged across the board as comparable sales fell 6%, dropping 14% at namesake Abercrombie & Fitch stores but staying flat at Hollister, its sister brand. Adjusted earnings per share plummeted from $0.48 to $0.02, or $0.11 when adjusted for currency fluctuations, though that was still significantly worse than the $0.21 analysts had expected.

Total revenue was down 6.5% to $821.7 million, also below estimates of $830.6 million. CEO Arthur Martinez acknowledged the weak performance, saying:

Now what

Martinez went on to say that A&F's results would be challenged for the remainder of the year, but he promised significant changes in product, marketing, and customer experience to make the brand more competitive.

For the fourth quarter, the key holiday period, management expects comparable sales to continue to be negative, but to improve from the third quarter. The company did not give bottom-line guidance, but it said it expects gross margin to be down slightly from the previous year, and operating expenses to be up 1%, indicating profits are likely to be challenged as well.

Abercrombie & Fitch is just one of many teen apparel and mall-based retailers that are facing significant headwinds. American Apparel and Aeropostale have declared bankruptcy, andGap Inc, the biggest company in the industry, is seeing its shares fall double digits after a similarly weak earnings report. After its latest quarter, Abercrombie's dividend also looks even more pressured since the company can no longer afford to pay for it straight out of profits.

Considering the industry headwinds and the dividend risk, it seems likely that the stock will fall further.

Forget the 2016 election: 10 stocks we like better than Abercrombie and Fitch Donald Trump was just elected president, and volatility is up. But here's why you should ignore the election:

Investing geniuses Tom and David Gardner have spent a long time beating the market no matter who's in the White House. In fact, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now...and Abercrombie and Fitch wasn't one of them! That's right -- they think these 10 stocks are much better buys.

Click here to learn about these picks!

*Stock Advisor returns as of November 7, 2016.

Jeremy Bowman has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.