WhiteWave Foods says it will remove an ingredient from Horizon milks and Silk beverages in response to customer feedback.
Carrageenan, a seaweed extract that is used as a thickener and emulsifier, will be phased out from Horizon and Silk products over time, said Sara Loveday, a company spokeswoman. The ingredient has been the subject of criticism in some circles, with food advocates pointing to animal studies that suggest it causes gastrointestinal inflammation and other problems.
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Loveday says WhiteWave still thinks carrageenan is safe, but decided to remove it because customer feedback has been so strong.
It's just the latest example of a food maker removing an ingredient customers found objectionable. Regardless of whether an ingredient is safe, food makers are finding themselves under pressure from growing customer sensitivities about ingredients.