The online price fight is heating up between Wal-Mart and Amazon.com and it's not even the holidays.
Wal-Mart is lowering its free shipping minimum order to $35 from $50 until further notice and on Wednesday, it will be offering discounts on thousands of items.
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That's in response to Amazon's highly promoted sale on the same day for its Prime members, who pay a $99 annual fee.
Wal-Mart, based in Bentonville, Arkansas, has stepped up its game against the online sales leader. In May, it announced it will be testing an unlimited free-shipping service for an annual fee of $50.