One Utah university is giving students glued to their cellphones a place to call their own: a designated lane for texting while walking.
Utah Valley University spokeswoman Melinda Colton said Thursday the bright green lane painted on the stairs to the gym was intended as a lighthearted way to brighten up the space and get students' attention.
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And it worked, as a picture posted online created widespread buzz on social media this week.
Twenty-two-year-old student Chelsea Meza says the idea touches on a cultural reality in an age of ubiquitous cellphones. She says some texting students have used it.
Property managers in the Chinese city of Chongqing did something similar last year with a designated sidewalk lane for smartphone users.
Utah Valley University has 31,000-students and is about 40 miles south of Salt Lake City.