Twitter (NYSE:TWTR) said on Tuesday it would add a pair of buttons that will allow users to more easily see and add new tweets to existing ones on the same topic.
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With the new feature, users who create threads -- stitching tweets together to tell a longer story -- need no longer reply to previous tweets to do so.
It is the latest instance of the social network altering or adding a feature after reviewing feedback to keep its more than 300 million monthly active users engaged.
Just last month, Twitter doubled the character limit for tweets from 140 to 280, in a major shift.