Twitter Announces Multiyear Partnership With The National Football League

Twitter Inc. shares gained 4% Monday after it announced a multiyear partnership with the National Football League to start with the 2015 NFL season. With the partnership, Twitter users will see NFL content presented by brands, such as breaking news and analysis, custom game recaps and in-game highlights from previous games. NFL and Twitter will also work on further discovery features, according to the release. Twitter and the NFL have been partners since 2013 through the Twitter Amplify platform. "Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform," said Glenn Brown, head of Twitter Content Partnerships and Amplify.