TubeMogul Inc. Earnings: What to Watch

It's been a bumpy ride for TubeMogul so far in 2016. By February, shares had fallen more than 20%. They then went on to surge more than 40% from those levels by April, only to erase those gains by early May. The volatility is likely to continue when the digital video ad platform reports first-quarter results on May 9.

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In its fourth-quarter earnings press release, TubeMogul's management issued Q1 guidance that included expectations for revenue in the range of $40 million to $42 million and gross profit of between $28 million and $30 million. Beyond those headline figures, here are some key items to watch for in TubeMogul's first-quarter results, which will likely determine whether future volatility is to the upside or downside.

Total spendThe major driver of TubeMogul's revenue is what the company refers to as "total spend," which is essentially the amount that TubeMogul's customers spend through its platform, including the cost of media purchases and TubeMogul's fees. In February, TubeMogul's management forecast first-quarter total spend to be in the range of $108 millionto$110 million, which would represent year-over-year growth of about 53% at the midpoint.

For Q1, investors will be watching to see if TubeMogul can deliver on this target. Perhaps more importantly, shareholders will look for any comments from management as to whether the company remains on track to hit its full-year total spend guidance of between $569 million and $577 million.

Platform direct resultsInvestors are also likely to pay particular attention to the growth of TubeMogul's platform direct segment. This offering allows TubeMogul's customers to use its software to execute their own advertising campaigns. Due to the self-service nature of this business, platform direct is TubeMogul's highest-margin and most scalable business segment.

In Q1 and the quarters that follow, investors will likely want to see steady increases in the number of platform direct clients, as well as the amount of spend per client.

How to access TubeMogul's resultsTubeMogul will announce its first-quarter financial results on Monday, May 9, after the U.S. markets close. Investors can tune in to its live conference call, where management will discuss the quarter's results, at 5:00 p.m. ET. Both the release and a link to the conference call will be available at the company's investor relations website.

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Joe Tenebruso has no position in any stocks mentioned. The Motley Fool owns shares of and recommends TubeMogul. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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