The Rise of Smart Beta ETFs to Enhance Returns, Reduce Risks

MarketsETF Trends

This article was originally published on ETFTrends.com.

ETFs have grown up on traditional beta-index products, but now, a growing group of investors and advisors are looking for more. Consequently, the industry has come out with alternative investments based on customized indices, or smart beta ETF strategies. “I think what you’re seeing is people looking not just to replicate an index but outperform. [...]

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