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The swap is a coup for Nasdaq OMX Group (NASDAQ:NDAQ) as TI had been one of the biggest-name tech stocks listed on the Big Board.
"NASDAQ is home to many of the world's best technology companies and is a natural fit for TI," Ron Slaymaker, head of investor relations at TI, said in a statement. "This move will enhance our public visibility while offering our shareholders cost-effective access to advanced trading technologies."
The announcement comes after Nasdaq stole MTV and Comedy Central parent Viacom (NYSE:VIA) away from NYSE in November.
Dallas-based TI said its move will take effect on January 1 and its shares TXN will continue to be listed under the symbol TXN when U.S. markets reopen from the New Year's holiday on January 3.
"We welcome Texas Instruments to NASDAQ,"said Bruce Aust, executive vice president of Nasdaq's global corporate client group. "TI is one of the world's most significant global semiconductor companies and its technologies power many of the most popular consumer and enterprise electronics products on the market today."
Shares of TI rose 1.54% to $28.48 Thursday morning, slightly outpacing a 0.96% gain for the S&P 500. Nasdaq was recently up 1.29% to $24.37, while Big Board parent NYSE Euronext (NYSE:NYX) gained 0.86% to $26.81.