The latest in avalanche safety gear is on display at this week's Outdoor Retailer show in Salt Lake City.
Industry representatives and avalanche safety officials say evolving technology and a wider breadth of research is driving improvements in rescue beacons, air bags and snow probes.
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The equipment is being made by small companies as well as industry titans in recognition that backcountry skiing is a growth area in the industry.
New products this year include a Black Diamond air bag that uses a rechargeable, battery-powered fan to inflate the bag. The North Face is unveiling a dual air bag system that can be attached to any backpack.
Officials say the equipment helps keep experienced backcountry skiers safer, but that people still need training and education.