Target Partners With Indiegogo For Home Technology Project

By MarketWatch Pulse

Target Corp. said its Open House space in San Francisco partnered with crowdfunding site Indiegogo to present guests with new home technologies that raised money online. Target Open House, which launched in July, is a retail space that also serves as a lab and meeting venue for home technology items. This collaboration will offer Indiegogo campaign participants that are launching home tech projects the opportunity to take their efforts offline. The first three products selected are Oomi, which allows users to control their smart home gadgets with one device; Nanoleaf, a voice-controlled lighting kit; and Butterfleye, a wireless home monitoring camera. These three campaigns have finished, but future selections will include campaigns that are underway.

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