Target is handing out free Fitbit activity trackers to its more than 300,000 employees as the retailer tries to portray itself as a healthier place for both customers and workers.
The deal is one of Fitbit Inc.'s largest corporate accounts, according to Jodee Kozlak, Target's chief human resources officer.
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Executives said that Target Corp. will be offering discounts on fruits and vegetables to its employees and next year, and that it will also be putting healthier grab-and-go snacks near cash registers and downplaying snacks that are high in fat and sugar.
This story has been corrected to show that Target executives announced the moves, not Target's CEO.