Taco Bell tests out Sriracha sauce menu to tap into spice-loving cult following

Associated Press

Want to take a run for the border but wind up in Bangkok?

Taco Bell is testing a new menu that promises just that, looking to tap into the cult following for the red Thai hot sauce known as Sriracha.

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The Mexican-themed chain said the menu is being tested in the Kansas City area. The selections appear to be menu standards like nachos and tacos, except with the hot sauce commonly used in Thai cuisine mixed in.

The test is the latest sign that Americans are embracing spicier flavors, with Subway also rolling out a sandwich with the chile-garlic-flavored sauce last year.

Taco Bell, which is owned by Yum Brands Inc., has been on a strong run since rolling out its Dorito-flavored tacos in 2012.