Syracuse-based marketing company, NYC public relations firm to combine operations

MarketsAssociated Press

Eric Mower & Associates, a Syracuse-based marketing agency with offices in four states, is combing operations with a New York City public relations firm.

Mower, who founded his advertising agency in 1968, tells The Post-Standard of Syracuse (http://bit.ly/1zlV6BF ) that adding Middleton & Gendron will help his firm's growth as a national agency and extend its public relations services.

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The 36-year-old Manhattan firm is primarily a public relations operation. The two firms will officially combine on Nov. 1.

Founded by Yvonne Middleton and Mary Gendron, the agency is known for its public relations and marketing in the luxury hospitality, travel and lifestyle sectors as well as the real estate, retail and fitness industries.

Mower employs 240 people at its four offices in upstate New York and others in Ohio, Georgia and North Carolina. M&G has 10 workers.

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Information from: The Post-Standard, http://www.syracuse.com