Survey Finds 84% Of Holiday Shoppers Plan To Purchase From Amazon

By Tonya GarciaMarketWatch Pulse

A nationwide survey of 1,000 consumers conducted by Market Track, an advertising and branding research company, found that 84% of shoppers plan to purchase items from Amazon, citing low prices. Another 12% said they'd be shopping on nmember-based e-commerce site Jet.com. The survey also found that 83% of consumers plan to have the majority of their holiday shopping done on Cyber Monday or earlier. More people will be shopping online on Thanksgiving day - 41% this year versus 11.1% last year - according to the survey. And 36% of respondents said they will head to the stores on Thanksgiving versus 23% last year. More than half of respondents (53%) said they'll be shopping on Black Friday and 69% said they'll be shopping online on Cyber Monday.

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