Sunoco is the latest sponsor of Daytona International Speedway's redevelopment project.
The American fuel manufacturer announced a multi-year deal Tuesday to become one of five major sponsors of Daytona Rising, the $400 million facelift taking place at NASCAR's most famous track.
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Sunoco will have naming rights to one of five fan injectors at Daytona. Chevrolet, Toyota and Florida Hospital already agreed to sponsor injectors, leaving one naming-rights deal to be struck before the makeover is complete in January.
The redesigned entry will include more than 20,000 square feet of display area for Sunoco as well as a fan engagement experience that spans four concourse levels. Sunoco also will have branding rights for one of the "neighborhoods" located near its injector. Each of the 11 football-field-sized neighborhoods will feature retail and dining areas.