The Stratosphere casino-hotel in Las Vegas is hoping its mission to "Take Vegas Back" gets as much attention as its hard-to-miss 1,149-foot tall tower.
The casino-hotel launched the marketing campaign in January poking fun at the Las Vegas Strip's slide into exclusivity with high-priced rooms, pricey fine-dining restaurants, nightclub bottle service and red-velvet-rope access.
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Stratosphere instead promises cheap drinks and special deals for people who sign up for the "cause," along with an experience that won't be confused with being pretentious.
The Stratosphere's general manager, Paul Hobson, says the property last launched a marketing effort about three years ago. He says the timing is right for this one, considering the revived attention on the north end of the Strip, where the Sahara recently reopened as the SLS.