The spirits moved "Ouija" to No. 1 at the box office, with the board-game adaption leading the weekend with a $20 million debut, according to studio estimates Sunday.
The horror movie release, timed to Halloween, attracted more moviegoers at the box office than the violent Keanu Reeves thriller "John Wick." The R-rated hit-man revenge tale opened with $14.2 million in second place.
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Last week's top film, the Brad Pitt World War II action film "Fury" slid to third with $13 million in its second week.
Board-game adaptions like "Ouija" have had a checkered history at the box office, with the big-budget "Battleship" famously flopping. But "Oujia," released by Universal Pictures, was made for just $5 million, and scared up moviegoers with a micro-budget summoning of brand-name occult.