Southwest Airlines Partners With Lyft

Southwest Airlines Co. announced a partnership with ride-hailing app Lyft Thursday. With the partnership, first-time Lyft users who are already Southwest Airlines rewards members will earn 1,100 rapid rewards. The offer is available in 11 Southwest Airlines markets. Lyft competitor Uber announced a similar partnership with American Airlines last month, in which rewards members can receive a discount and set a reminder to book an Uber along with a flight.