Smithsonian Enterprises, the business arm of the popular museum complex, is launching its first new magazine in 30 years with a focus on cultural travelers.
Smithsonian Journeys will hit newsstands April 21 as a quarterly publication. Each edition will focus on one destination with photography and stories about history, food, customs and science.
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The first edition is dedicated to Paris, with stories about its history, the origins of the croissant and other topics. The editor is Victoria Pope, who previously edited National Geographic and U.S. News and World Report.
Steve Giannetti of Smithsonian Enterprises says Smithsonian Journeys is targeted to cultural travelers who want to delve into destinations, beyond a basic tour.
The new quarterly will launch with a distribution of more than 150,000. Copies will sell for $13.99 each.
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